Home Entertainment Alia Bhatt’s ‘Ed-a-Mama’ likely to be bought by Ambani

Alia Bhatt’s ‘Ed-a-Mama’ likely to be bought by Ambani

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Alia Bhatt’s clothing brand for kids, Ed-a-Mama, will most likely be purchased by business tycoon Mukesh Ambani and his daughter Isha Ambani.

Mukesh and Isha is reportedly aiming to step into the clothing segment by finalizing a deal with Alia by purchasing her brand. The deal is expected to conclude in the next 7–10 days. As per Pinkvilla, the deal is in the final stages.

In 2020, the Brahmastra actress launched brand Ed-a-Mama. Her brand offered sustainable and affordable clothing options for kids, primarily belonging to age group 4-12.

Alia, 30, has been sending kids clothes to her industry fellows for the promotion of her brand. In return, they also tend to support her business.

As per the reports, the value of the actress’ brand is around INR 150 crore. However, Isha and Mukesh have proposed INR 300–350 crore for the brand.

On the work front, Alia Bhatt is gearing up for the release of her next big film with Ranveer Singh, Rocky Aur Rani Ki Prem Kahani, directed by Karan Johar. The film is slated to release on July 28.

Arshad Warsi opens up about ‘Welcome 3’, calls it ‘larger than life theatrical film’ According to Warsi, Welcome 3 is going to be a larger than life theatrical film. He also somehow confirmed the star cast of the film.

The Munna Bhai MBBS actor said: “The scale of Welcome 3: the cost, the climax, is unreal. It is an insanely larger than life theatrical film which I will be a part of.”

“It has me, Akshay Kumar, Sanju (Sanjay Dutt), Paresh Rawal and lots of other people”, he stated.

Warsi, 55, also shared why he does not often work on the big screen. According to much has changed in the Indian cinema. Mostly superhero films are being made now, which, for him is bizarre concept, told Hindustan Times.

“The whole scenario has changed in cinema. Now, all the movies releasing in theatres are superhero films. They are huge, larger than life, it’s bizarre.”

“I am seeing myself that way. To do a small bit in these big films, I don’t fancy that. For me, job satisfaction is most important. These are films which will pay me tonnes of money. The ones I have got offered, I didn’t fancy very much. The one I am doing is Welcome 3.”

  • Internews Pakistan is an Islamabad-based news agency established in 1997.

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