Nov 27(ABC): YouTube hosted its first-ever YouTube Brandcast in Pakistan to celebrate YouTube’s creator community, and to share the latest insights, updates, and inspiration from brands succeeding on the platform.
At Brandcast, YouTube also spotlighted how the platform is supporting the Pakistani creator ecosystem by building a reliable, multi-format platform that enables creators to build local and global communities that meet the evolving needs of their audiences.
According to Google and Kantar’s Unlocking Digital in Rural Pakistan research, YouTube is the most popular online video platform in Pakistan, with 62% of online Pakistanis ages 18-24 reported watching YouTube once a month or more.
In fact, out of all Pakistani internet users, 91% say YouTube makes them feel positive, 78% consider YouTube to watch their favorite shows and content, 76% learned something new from YouTube, 75% claim that content on YouTube helped them dig deeper into their interests, 73% get the video content for all their moods on the platform.
The same study found that 48% of rural Pakistanis are now online, of which 78% watch YouTube. Of those that watched YouTube, 76% say that YouTube has unique content they can’t find anywhere else.
Farhan S Qureshi, Country Director Pakistan, Sri Lanka, and Bangladesh, at Google, said, “YouTube is about making connections and finding a community you can call home. It’s where viewers come to learn, unwind, and connect with their passions. The platform empowers people by not only giving them a voice but also financial stability. Since the platform resonates well with people of all ages and from all areas, it is no wonder that YouTube creates deep connections between brands, creators, and audiences in urban and rural areas of Pakistan.”
