Cricket Australia has decided to proceed with the privatisation of the Big Bash League (BBL), a move aimed at revamping the competition and boosting its commercial value.
According to foreign media, speaking at the board’s Annual General Meeting in Melbourne, Cricket Australia CEO Todd Greenberg outlined the benefits of privatising the BBL, stating that the initiative would inject fresh life into the league and help increase player salaries.
Greenberg said the decision is expected to make it easier to attract top international talent, enhancing the league’s competitiveness and global appeal. He also anticipated a significant rise in fan engagement and viewership once private investors come on board.
The development comes at a time when global cricket leagues are increasingly shifting to franchise-based models. Recently, the England and Wales Cricket Board (ECB) raised USD 1 billion through the sale of shares in The Hundred franchises a factor seen as influencing Cricket Australia’s decision.
Cricket Australia is expected to unveil its privatisation framework in the coming months, with franchise valuations, ownership models, and revenue-sharing structures likely to be key points of discussion.
