Been writing their own articles for centuries. Some news organizations, including The Associated Press, have long used AI to generate stories about topics including corporate earnings reports, but they remain a small fraction of the service’s articles compared to articles generated by journalists.
Artificial intelligence could change that, enabling users to create articles on a vast scale that, if not edited and vetted carefully, could spread misinformation and affect how traditionally written stories are perceived.
While Google has moved at a breakneck pace to develop and deploy generative AI, the technology has also presented some challenges to the advertising juggernaut. While Google has traditionally played the role of curating information and sending users to publishers’ websites for further reading, tools like its chatbot, Bird, present information that is sometimes inaccurate and don’t send traffic to more authoritative sources like news publishers.
The technology was introduced as governments around the world called on Google to give news outlets a bigger share of its ad revenue. After the Australian government tried to force Google to negotiate payments with publishers in 2021, the company forged more partnerships with news organizations from different countries under its News Showcase program.
Publishers and other content creators have already criticized Google and other major AI companies for using decades of their articles and posts to help train these AI systems without compensating publishers. There are news organizations including NBC News and The Times took a stand Against AI sucking their data without permission.
